Bet365 review
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Located right in the middle of Stakersland you can see the Bet365 flying flag from every corner of the park.
It’s a modern betting fortress securely built on top of Entertainment Hill. Staggeringly, there are roughly 13.6M stakers and counting who are making their way up the hill and through the Bet365 doors. They are traveling in from many different countries including the UK, Brazil, Italy, Spain, and Germany, each and every month of the year. As the name suggests, the betting never stops at Bet365 and you’ll soon realise the sheer scale of their betting rooms when you pass through their welcoming party. It’s a truly international company with huge numbers but the way they set up their betting markets is well worth a closer look. Unique tactics are used to develop betting formats that drill right down into the individual leagues, rather than simply localising the sportsbook for each country on a sport-specific level. This dedication and detail to the betting options brings so much value to their dedicated staker community. The groundwork of this unique style is managed by using external bookmakers and traders who bring their expertise to each market. A progressive working culture allows traders to work remotely and earn commission from anywhere in the world. This further enforces the international and inclusive reach that Bet365 has on Stakersland, not only for stakers but for the many traders and employees working there as well.
You can’t take 10 steps without seeing or hearing the Bet365 name being mentioned. It’s why they are number one and betting variation is a key factor behind this. The introduction of esports has helped them to keep up with the latest betting markets and this also helps to enforcing their all-encompassing betting service. Just like the sports markets, the esports markets at Bet365 get the benefit of expert traders covering the major tournaments from Dota 2 to Counter Strike, Global Offensive, and League of Legends. Bet365 is also likely to serve up odds for recent esports sensations like Overwatch, PUBG and King of Glory, and the Bet365 Fortnite betting service could well be worth a look too. Depending on when you access the markets, you might also find odds for games ranging from StarCraft 2 and Hearthstone, to Rainbow Six and Super Smash Bros.
The winning limits at Bet365 are all dependant on the different sports and events with various caps being set in any 24-hour period. One important note to make is that when a multiple bet has been placed involving events with different maximum winnings limits, the lowest limit will always apply. As a general observation, the upper limits for premier division leagues are highest in the industry. Bet365 caps all men’s full International matches and the following competitions at a maximum of £2,000,000; English Premier League, Championship, League 1, League 2, FA Cup, Spanish La Liga, Italian Serie A, German Bundesliga I, French Ligue 1, UEFA Champions League, and UEFA Europa League. Other limits include a respectable £250,000 for the following competitions: Spanish Segunda, Italian Serie B, German Bundesliga II, French Ligue 2, Danish Superliga, Dutch Eredivisie, Finnish Veikkausliiga, Japanese J-League, Norwegian First Division, Swedish Superettan, and the USA MLS. The lowest limits at Bet365 are set to £25,000 for the following niche markets: Manager Markets, Player to Make Squad, Player to Start Match, Player to be Booked/Sent Off, Player of the Tournament, and Transfer Specials.
Another important note to make when betting with Bet365 is that they reserve the right for error, which coincides with the external traders being used. They use the following statement in the T&Cs to back this up – “6.10 Obvious Error – Maximum Winnings – The maximum amount which can be won for a bet placed where there is an Obvious Error and a revised price is £10,000, unless the expected winning amount of the original bet was greater than £10,000. In such circumstances, the winning amount of the bet placed at the revised price will equal that of the original bet with any excess stake becoming void.”
Access to funds is never an issue with a betting fortress like Bet365 and they have plenty of funds stockpiled away for winning stakers. To payout that top maximum of £2,000,000 it would only take a short afternoon of betting action to cover the costs, just 3-4 hours at the most. The niche markets would only take them a few seconds, perhaps just a flurry of half-time in-play bets during a top sports event would be enough to payout a £25,000 win. With these limits and times in mind, it’s clear that the Bet365 is perfectly capable of paying their stakers instantly with stacks of cash readily available 365 days a year.
A TOTAL OF 13.6M STAKERS ENJOY A HUGE RANGE OF BETTING MARKETS AND EVEN BIGGER LIMITS WORTH UP TO £2 MILLION. BETTING UP TO £20-25 PER MONTH THESE STAKERS GENERATE AN EYE-WATERING £72.51 IN ANNUAL WAGERING AND £765 MILLION IN PROFITS FOR THE #1 BOOKMAKER.
If we turn our eye to overall earnings then the Bet365 staker community is wagering £72.51 on sports over a 12-month period. This contributes to annual revenues across sports betting and gaming that is currently growing up to £3.4B, confirming the very low margins that Bet365 is currently trading on. It works out to around £307 Million per month and a £20-25 average spend per player, and around 79% of this total wagering is made through their popular in-play betting markets. Due to the popularity of Bet365, the overall Bet365 Group also incorporates the Stoke City Soccer Club which is now owned by the Coates family. Reported revenues of £82.0 million for the year was declared although the team was relegated to the second tier of English soccer. When this extra contribution was factored in, the overall group revenue was up 7.2% year-on-year and up to £3.44 billion in total. After all finance related costs had been considered such as fair value gains on investments and interest repayments, the pre-tax profit stood at £890m. The Bet365 Group paid taxes of £120m, and after this figure, as well as currency exchange losses and value changes to property assets were stripped out, the Bet365 net profit for the year was calculated at £765m.
It’s hard to compare against a leader of this size so we’ll instead look at the GVC Holding Group who own several brands at Stakersland including Bwin, Ladbrokes, and Coral. The active staker community for GVC stands at 8.5 million and their gross gaming annual revenue adds up to £3.5 billion. Although the two GGR revenues are similar, Bet365’s numbers clearly outweigh the individual revenues that fall under the GVC name. The fact that Bet365 is a profit-making operation compared to the struggling negative profits of GVC, it again shows the true power of our number-one Stakersland venue. If we take another big-money union then Flutter Holdings who look after Betfair and Paddy Power show large enough revenues to compare against Bet365 as well. The £2.36 billion annual gross gaming revenue and £196 million monthly revenues are impressive figures, but again it doesn’t reach the success of Bet365. Plus, the overall net profit of £315 million across the Flutter union is a long way off reaching the single-entity profits of Bet365. This comparison yet again proves the betting power and size of the Bet365 name at Stakersland.
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All stakers can send their problems to the Bet365 customer service team and email is considered the best option. The time-frame for resolved issues is not mentioned anywhere on the site though. It will all depend on the severity of the issue and how far up the chain of command it needs to go. Taking things further will require you to contact their official ADR who is IBAS (for UK stakers). You can also use the Online Dispute Resolution platform but again there is no set time-frame given so you’ll need to exercise some patience and wait it out.
CONCLUSION
HIGH RATINGS? YES. ACTIVE SOCIAL AGENTS? NO. IT SEEMS AS THOUGH THEIR STAKERS ARE BEING REDIRECTED BACK TO THE BET365 CUSTOMER SERVICE TEAM TO SOLVE ANY ISSUES. IT MIGHT SOUND LAZY, BUT THE POSITIVE RATINGS SHOW THAT THIS TACTIC DOES SEEM TO WORK.
On the whole, Bet365 do not engage and communicate with their stakers on social profiles. There is simply no sign of any interaction on Trustpilot and there are no clear responses on sites like Askgamblers and LCB. We are led to believe that social profile admin teams have been directed to guide stakers to the Bet365 agents sat back in the comfort of their customer service suite. It does seem to have had a small effect though. There are four complaints marked as resolved on the Askgamblers profile and high ratings can also be found, so although it seems the Bet365 team have been explicitly told to not engage with their stakers on these sites, there is still a positive light to be found shining on the Bet365 name across most of these profiles.
